Welcome! Here you'll find Omaha Bicycle Company's online retail division. Peruse our pages for your favorite OBC merch, from cozy hoodies and handmade coffee mugs to custom Omaha Bicycle Co. cycling gear. We like to keep things simple, so you'll only find our most up-to-date merchandise here. We proudly support Ink Tank Merch for our locally-printed tees & hoodies, and we like our products made in the USA. Check back often for new runs of our limited edition items.

Our brick-and-mortar shop is located in the heart of vibrant Benson, Nebraska. If you're in the Omaha area, drop by and say hey! You can also browse our one-off OBC merchandise, plus our extensive inventory of bike stuff -- frames, components, accessories and more. And once you're here, you might as well grab a cup of Sweet Bloom Coffee Roasters brew to sip while you shop. Pedal happy!



Tuesday 9am- 6pm
Wednesday 9am - 6pm
Thursday  9am - 6pm
Friday 9am - 6pm
Saturday 9am - 5pm